Original: Breakfast Friends ✿

Find the trio, Toast, Marmalade, and Omlette, in a chaotic kitchen cooking a yummy, balanced breakfast and delivering meals around their neighborhood!

Friends making breakfast together.

What started out as simple doodles became a reflection of my own experiences, personality, and friendships I’ve made. I’ve come to love this small world of creatures I’ve made. :)

Making stuff with joy!

I started created merchandise for these little guys back in 2016-2017. They’re my muses!

I wanted to highlight how I tend to ideate my designs into products, and will demonstrate my sticker book process.

DESIGN PROCESS

From the sketch to the final

My sketch naturally came to me in a dream… All I knew was that I needed it to be food-themed and green, but I didn’t know exactly how it was going to turn out.

I started with one sketch, and revised the drawing until I was able to experiment with varying types of hues. I ended up choosing a lime green yellow, perfect for a summertime release in 2025 (final version is shown on the right). :)

Elevating the design

The back design wasn’t planned until midway into finishing my front cover design. I felt that it would complete the entirety of the product, so revised a scene of these guys in a post-ice cream coma.

Lastly, I diligently worked with my production agent and their design team to advise me on design decisions. In the end, the sticker book turned out wonderfully, though I wished I put more thought on the material specs I wanted to integrate before I delved into the design process, as the lag time affected my productivity. In the future, I’d hope to channel more design intention with research and expertise noted beforehand.

Left is the back design

Right is the front design

More Breakfast! More Friends!

More Breakfast! More Friends!

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V&E Creative Studios | Logo Design

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Winter Solstice 2022 | Packaging Design & Social Media Marketing