V&E Creative Studios
Graphic Design | Logo Design
V&E Creative Studios is a growing freelancing company that focuses on photography and learning. For this project, I was requested by a client to design a logo that encapsulates the concept of education and photography.
TIMELINE
Aug 2019
ROLE
Graphic Designer
TOOLS
Illustrator, Photoshop
IDEATION
Sketches
My sketches are part of visual experimentation, and particularly with this business, I heavily considered the shapes of books and camera lenses. My favorite aspect of these qualities was warping different angles of angles and circles, including the letters of the client’s business name.
After presenting these ideas to the client, they helped me narrow their preferences to five options amongst the 40+ iterations I sketched.
DESIGN PROCESS
Iterations
The client gravitated toward a gold yellow and black palette, so I presented different colorway variations with the options they picked out previously. In our next phase, we narrowed our options down to the logo designs check marked in green.
Final Logo
My client chose the final logo design for its legibility and recognizable shape of a book and a camera. Below, I provided a mockup of the final design, and further revised it by simplifying the elements and highlighting the book pages, the lens, and flash in yellow to bring it to cohesion.
TAKEAWAY
V&E Creative Studios began as a fresh, new start up business owned by a pair of siblings. I sketched multiple iterations (maybe too many!) and connected them as thoroughly as I could to emphasize the passion deriving in both education and visual photography.
Improvements for next time:
As a designer, I came to realize perfectionism overtakes our headspace. My tendency to overcompensate for my 1 billion iterations is a habit I’m still learning to break. Moving forward, the next fun challenge for myself will be practicing care with design intention, and prioritizing quality over quantity in my concept work.
Offering too many options can overwhelm the client. In the future, I’ll use my better judgment to limit my drafts when presenting the drafts to the client, to promote better decision-making and more effective discussions.