The Olive Branch of Hope | Graphic Design
Graphic Design | Event Marketing
The Olive Branch of Hope is a non-profit charitable organization that provides social, emotional, and holistic support for women diagnosed with breast cancer.
I’ve designed various infographics, physical flyers, e-blast pages, signage, and landing page mockups used to promote the organization’s charitable events throughout the year.
TIMELNE
Jul 2022 - Jun 2024
ROLE
Graphic Designer
TOOLS
InDesign | Photoshop
CREATING A PRESENCE
Flyers & Posters
The Olive Branch of Hope repositioned itself to target younger women who may be affected by breast cancer. With the alarming rate of women under 40 years of age being diagnosed with breast cancer, it was imperative that we designed content that would appeal to them.
I worked on posters to promote events, ensuring that the content was visually and informationally digestible, and worked with my project manager to translate our work into the digital space, so that the information was more accessible for younger women who were more online.
EVENTS
Signage Design
Events are a huge focus within The Olive Branch of Hope. Staying modern and fresh was part of our goal in reshaping the appeal to younger and older women to spread awareness about the impact of the disease. I revamped the banners and created two parallel signage that could be used on multiple events. Rewardingly, we showcased the banners in various health conferences and charity events with attendees over 500+ in 2023.
E-mail Marketing & Landing Pages
The Olive Branch of Hope’s priority was to make their in-person events and content accessible online in order to appeal to younger women. Our team worked on modernizing the event landing pages, creating virtual spaces for discussions, and redesigning the website.
TAKEAWAY
The opportunity of working with a group of talented, passionate people for a cause of bringing awareness to breast cancer was empowering. While it was difficult navigating through the time zone differences, I learned a lot about translating content to multiple demographics, and how it appeals to them on different scales.
-
It was challenging having little communication with the rest of the team, and having information being funneled through one supervisor. There was more overlap that was unnecessarily disorganized, and I would have liked more e-mail threads to include more of the team.
-
I feel like a broken record every time I work on a project, but if there were ever more time to work on projects, I would have liked to explore more iterations. Given the nature of the organization, almost every volunteer worked at their own pace and time, making it difficult to coordinate how much time we spent on our work.
-
Finding files were kind of a nightmare. Since there was no real master storage space, most iterations and assets were either emailed or attached on Trello. Next time, I would prefer to have an organized place, where I can easily receive what I need, and drop completed files at an easy location to archive and find.